The Pattern Social

Learn from the Experts behind hundreds of successful pattern designers

Your creative future starts here — taught by a senior lecturer and an industry pro who know what it takes to succeed.

✅ Expert-led training ✅ Industry-ready skills ✅ Creative confidence

As seen in

Learn from experience, not just tutorials

I’m Jules McKeown, and with over 20 years of combined experience between myself and my husband Mark — in both teaching and working in the surface pattern industry — I created The Pattern Social to give designers the kind of support and insight I wish I’d had starting out. Whether you're completely new or looking to level up your skills, we’re here to help you grow with confidence, build industry-ready skills, and feel supported every step of the way.

Launching September
One Motif, Endless Patterns

Create more, design smarter — all from one simple shape.
This interactive course will show you how to unlock the full potential of Adobe Illustrator by turning a single motif into dozens of seamless, cohesive patterns.

Whether you’re a beginner or a busy designer, you'll learn how to build stunning collections with less effort and more creativity.

Find out more

Our most popular courses

FREE COURSE

Start Your Pattern Design Journey
Curious about pattern design? Our free drawing and painting course is the perfect place to begin. You’ll get access to creative lessons, practical exercises, and inspiring prompts to help you build skills and confidence — no experience needed. It’s the perfect starting point to unlock your creative potential.

Enroll today

FREE CREATIVE CLUB

Join the Creative Club — Your Free Learning Library
Ready to grow your skills? Our Creative Club gives you free access to a growing library of short, easy-to-follow video tutorials made just for surface pattern designers. Whether you’re looking for fresh techniques, creative inspiration, or a quick win, you’ll find something to spark your next idea.

Explore for free

Jules inspires lasting creative growth

“Jules taught me practical design skills I still use every day. Her clear, creative approach made complex techniques feel simple and fun, helping me build confidence, explore new styles, and develop a unique voice as a designer. She doesn’t just teach — she inspires lasting creative growth.”

Ellie Green

I achieved my dream of designing in New York

“Jules gave me the hands-on and digital skills I needed to become a professional print designer — from drawing and repeats to Photoshop and Illustrator. Her support helped me achieve my dream of designing in New York. I’m now a Senior Print Designer for a major British brand.”

Charlotte Daw

Jules is an inspiring tutor and talented designer

"Jules is a creative and technically knowledgable designer. She is an enthusiastic tutor who always strives to get the best from her students by nurturing and supporting their artistic development."

Jess Hogarth

ONLINE COURSES/ DESIGN ADVICE/ WORKSHOPS/ COMMUNITY

Mentoring with Jules

Whether you need guidance on refining your portfolio, technical advice on software, creative direction for your designs, or support bringing your ideas to life, Jules is here to help.

Book your free call

Online Courses

You'll love our courses where you'll be encouraged to play with pattern, colour, repeat and composition using traditional hand drawn techniques as well as Adobe Illustrator and Photoshop.